Top 5 Social Media Trends for Businesses in 2017

This article written by Ryan Holmes, Founder and CEO, Hootsuite is a great read!

I particularly like #2…Employee advocacy—encouraging and incentivizing team members to share brand messages on their own social media accounts—is poised to be a game-changer in 2017.

http://www.inc.com/ryan-holmes/top-5-social-media-trends-for-businesses-in-2017.html?hootPostID=e20eb5b698ab90e97dbb98c2f29ffca0

2016 Saugeen Shores Experience Guide Hits the Streets

See you THIS summer!

See you THIS summer!

Designed by Crossett Design (as well as editor, photo coordination/selection, and master problem solver 🙂 )

Have a browse through the 80 page 2016 Saugeen Shores Experience Guide. Published by the Saugeen Shores Chamber of Commerce, it will provide you with everything you need to know to make your vacation in Saugeen Shores the best experience it can be.

If you live here, it’s a great tool as well. Learn what’s going on in your community!

If you don’t live here, pour yourself a coffee or glass of wine and browse through this magazine at your leisure. You just may find you want to spend more time here. Or like me, move here permanently!

Hard copies are available through the Saugeen Shores Chamber of Commerce and their Visitor Centres as well as at many local businesses. Online version available here: Online Saugeen Shores Experience Guide.

I’d love to hear your feedback! What do you think of the Guide? Have we missed any information? What have you experienced in Saugeen Shores?

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You CAN Design Your Own Material ~ But SHOULD You?

Should you design your own marketing materials?The advent of online print sites and their convenient templates has made it easy for businesses to create their own promotional materials. As easy and affordable as it is, should you be creating your own marketing and advertising material?

Here is why you may want to think twice:

  1. Creating your own material is cheap and easy. Using ready-made templates allows you to create “semi-professional” looking material. The problem is, it’s that easy for everyone else as well. How do you feel about someone else having the EXACT same design as you?
  2. Creating a design that WORKS takes years of schooling and experience. Your design may look “pretty” but is it actually working. Do you know how to lay out the design so that it is most readable, most engaging, and really sells your product/service?
  3. Your logo and branding is the basis for all your marketing. Without a professionally designed logo and accurate and targeted branding you’ll be swimming in the same pool as your competitors.
  4. Is it the BEST use of your time? You have your own skill set and demands. Is spending a lot of your time trying to do design work really the best use of your busy schedule…only to come up with material that is at best mediocre? Likely not.

Let a professional promote your business and events. Years of schooling and education in design and marketing have given me the tools and knowledge to promote your business in the best way possible. Crawl out of that pool with your competitors and get noticed.

No Wonder Hand-Painted Signs are So Collectable!

Such skill and design talent was required to create them! It took hours upon hours of painting, one letter at a time to create these works of art.

No wonder the American and Canadian “Pickers” are in hot pursuit of them!

Here is a fascinating article and some wonderful photos on the subject.

http://www.wired.com/design/2012/10/sign-painters/

Personal, One On One Help

In this age of big box stores, social media, online shopping and a general depersonalization of the world, wouldn’t it be nice to have a personal conversation with the designer of your project? That’s our specialty.

We’re not big, we’re not fancy, but we have years of experience in all aspects of the design industry. We know what works and what doesn’t work.

Simple. As good design should be.