No Wonder Hand-Painted Signs are So Collectable!

Such skill and design talent was required to create them! It took hours upon hours of painting, one letter at a time to create these works of art.

No wonder the American and Canadian “Pickers” are in hot pursuit of them!

Here is a fascinating article and some wonderful photos on the subject.

http://www.wired.com/design/2012/10/sign-painters/

Lost in Social Media?

When someone mentions “social media” do your eyes glaze over?

This Social Media Cheat Sheet is a fabulous summary of most social media sites…the pros, the cons, how to start, learn the lingo and their audience size. And its all put together in a colourful, well designed chart.

Keep it at your fingertips so when your friends or co-workers “talk the talk” you can at least “fake it” pretty well!

Your Logo

A logo is about what works for your company, not about what you “like” or “dislike”.

Do you need a new logo? That depends on if it is working for your company or not. Coke’s logo has stood the test of time. Pepsi on the other hand has changed their logo over the years. There is no right or wrong.

Changing your logo could compromise your business image. On the other hand, not changing your logo could also compromise your image. Let’s discuss it!

Use Adobe Reader for Proofreading

This is the second in a series of articles on “How to Save Money on Your Graphic Design Services” by Crossett Design.

The best time saver when it comes to proofreading is using Adobe Reader or Adobe Acrobat. It is common practice now for Graphic Designers to supply proofs in a pdf proof format to their clients.

Clients need to learn to use the tools in Adobe Reader or Acrobat. This makes life SOOOO much easier for both parties. There is no bigger time waster (read $$$) than when I have to try and make out a client’s chicken scratches, especially when they’ve been poorly scanned and sent by email. The longer it takes me to read/interpret your notes the more you are paying.

ADOBE READER IS FREE. No excuses. Download it today. When your graphic designer sends you a proof they must “enable rights in Adobe Reader” in order for you to use the tools in Reader. If you are using the (not free) Adobe Acrobat, this is not necessary.

Download Reader (did I mention its free?). How many things in this world that save you money are free? Then learn to use the markup tools, they’re easy and actually fun to use. More about how to use them effectively in a later tip. Now click on the link and download!