Thinking of Moving Your Business or Home to Saugeen Shores?


Hot off the press (and available online too) this Guide will be your reference if you’re thinking of moving your home or business to Saugeen Shores. And, if you live here, you’ll be keeping it at your fingertips to refer to. Full of information on Saugeen Shores lifestyle, statistics, business and community contact directories, it’s a wealth of knowledge! Published by the Saugeen Shores Chamber of Commerce, design/editor is Crossett Design.


2017 Saugeen Shores Experience Guide Hits the Streets

Designed by Crossett Design (as well as editor, photo coordination/selection, and master problem solver 🙂 )

Have a browse through the 80 page 2017 Saugeen Shores Experience Guide. Published by the Saugeen Shores Chamber of Commerce, it will provide you with everything you need to know to make your vacation in Saugeen Shores the best experience it can be.

If you live here, it’s a great tool as well. Learn what’s going on in your community!

If you don’t live here, pour yourself a coffee or glass of wine and browse through this magazine at your leisure. You just may find you want to spend more time here. Or like me, move here permanently!

Hard copies are available through the Saugeen Shores Chamber of Commerce and their Visitor Centres as well as at many local businesses. Online version available here: Online Saugeen Shores Experience Guide.

I’d love to hear your feedback! What do you think of the Guide? Have we missed any information? What have you experienced in Saugeen Shores?





Top 5 Social Media Trends for Businesses in 2017

This article written by Ryan Holmes, Founder and CEO, Hootsuite is a great read!

I particularly like #2…Employee advocacy—encouraging and incentivizing team members to share brand messages on their own social media accounts—is poised to be a game-changer in 2017.

Crossett Design will help you Shake Up your marketing and branding


Laura 2016Crossett Design is your marketing problem solver. Working with business owners and organizations to create effective marketing strategies and materials used to get your business more sales, more clients and improve communications is our mission. We will work with your budget to troubleshoot image, branding and communication issues that you may not even know you have. Don’t waste another moment or dollar on promotions that don’t work. Contact Crossett Design…Let’s SHAKE IT UP!









You CAN Design Your Own Material ~ But SHOULD You?

Should you design your own marketing materials?The advent of online print sites and their convenient templates has made it easy for businesses to create their own promotional materials. As easy and affordable as it is, should you be creating your own marketing and advertising material?

Here is why you may want to think twice:

  1. Creating your own material is cheap and easy. Using ready-made templates allows you to create “semi-professional” looking material. The problem is, it’s that easy for everyone else as well. How do you feel about someone else having the EXACT same design as you?
  2. Creating a design that WORKS takes years of schooling and experience. Your design may look “pretty” but is it actually working. Do you know how to lay out the design so that it is most readable, most engaging, and really sells your product/service?
  3. Your logo and branding is the basis for all your marketing. Without a professionally designed logo and accurate and targeted branding you’ll be swimming in the same pool as your competitors.
  4. Is it the BEST use of your time? You have your own skill set and demands. Is spending a lot of your time trying to do design work really the best use of your busy schedule…only to come up with material that is at best mediocre? Likely not.

Let a professional promote your business and events. Years of schooling and education in design and marketing have given me the tools and knowledge to promote your business in the best way possible. Crawl out of that pool with your competitors and get noticed.

We’ve had a love affair for almost 30 years


Happy 30th Birthday Apple!

You and I have been together a VERY long time, nearly since you were born. People never understood why we were together. Why would I hook up with an Apple Macintosh when a PC was the norm. Anyone with a MAC knew why…mostly us creative types.

You tore me away from my old best friends. My drafting table, PITA technical pens, hundreds of beautifully coloured markers, stinky stat machines and my old faithful waxing machine. Back then I swore I would never sit at a desk and type all day, yet here I am. And I love it.

Happy Birthday Apple!