Edit, Edit, Edit, and Proof, Proof, Proof

This is the first in a series of articles on “How to Save Money on Your Graphic Design Services” by Crossett Design.

When you supply your designer copy/text for your brochure, manual, newsletter or whatever, get it as close to the final version as possible. Supply it in a word processing program, preferably Microsoft Word. Supplying it in an email document creates extra work for your designer.

Before supplying the document be sure to have ALL your editing done. Ensure it will comfortably fit the piece that is being produced. If you don’t know how much copy to supply ask your designer. They can give you a word count based on a rough design. Remember to allow for photos or illustrations…LOTS!

Once your copy is completely edited have it proofread. Proofread it yourself and then have someone else proofread it. Take out extra returns (only one is required at the end of a paragraph) and take out extra bar spaces. More than one in a row is never required. Have your tabs set up properly. Here again, only one tab is ever needed between columns. If you’re using more than one tab in a row, you haven’t set up your tabs correctly. If you don’t know how, ask someone that does to do it for you, or better yet teach you how. Odds are they bill a cheaper rate than your designer and will save you money in the long run.

Everytime your designer has to open your document you are being billed. Everytime you request a revision, your designer needs to open that document. Reduce the number of edits and you will reduce your bill drastically. I often bill more in revisions than the production of the original project itself…totally unecessary, totally inefficient and very expensive.

Keep your copy clean! Save money.


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