Use Adobe Reader for Proofreading

This is the second in a series of articles on “How to Save Money on Your Graphic Design Services” by Crossett Design.

The best time saver when it comes to proofreading is using Adobe Reader or Adobe Acrobat. It is common practice now for Graphic Designers to supply proofs in a pdf proof format to their clients.

Clients need to learn to use the tools in Adobe Reader or Acrobat. This makes life SOOOO much easier for both parties. There is no bigger time waster (read $$$) than when I have to try and make out a client’s chicken scratches, especially when they’ve been poorly scanned and sent by email. The longer it takes me to read/interpret your notes the more you are paying.

ADOBE READER IS FREE. No excuses. Download it today. When your graphic designer sends you a proof they must “enable rights in Adobe Reader” in order for you to use the tools in Reader. If you are using the (not free) Adobe Acrobat, this is not necessary.

Download Reader (did I mention its free?). How many things in this world that save you money are free? Then learn to use the markup tools, they’re easy and actually fun to use. More about how to use them effectively in a later tip. Now click on the link and download!

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Edit, Edit, Edit, and Proof, Proof, Proof

This is the first in a series of articles on “How to Save Money on Your Graphic Design Services” by Crossett Design.

When you supply your designer copy/text for your brochure, manual, newsletter or whatever, get it as close to the final version as possible. Supply it in a word processing program, preferably Microsoft Word. Supplying it in an email document creates extra work for your designer.

Before supplying the document be sure to have ALL your editing done. Ensure it will comfortably fit the piece that is being produced. If you don’t know how much copy to supply ask your designer. They can give you a word count based on a rough design. Remember to allow for photos or illustrations…LOTS!

Once your copy is completely edited have it proofread. Proofread it yourself and then have someone else proofread it. Take out extra returns (only one is required at the end of a paragraph) and take out extra bar spaces. More than one in a row is never required. Have your tabs set up properly. Here again, only one tab is ever needed between columns. If you’re using more than one tab in a row, you haven’t set up your tabs correctly. If you don’t know how, ask someone that does to do it for you, or better yet teach you how. Odds are they bill a cheaper rate than your designer and will save you money in the long run.

Everytime your designer has to open your document you are being billed. Everytime you request a revision, your designer needs to open that document. Reduce the number of edits and you will reduce your bill drastically. I often bill more in revisions than the production of the original project itself…totally unecessary, totally inefficient and very expensive.

Keep your copy clean! Save money.

Personal, One On One Help

In this age of big box stores, social media, online shopping and a general depersonalization of the world, wouldn’t it be nice to have a personal conversation with the designer of your project? That’s our specialty.

We’re not big, we’re not fancy, but we have years of experience in all aspects of the design industry. We know what works and what doesn’t work.

Simple. As good design should be.