Crossett Design will help you Shake Up your marketing and branding

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Laura 2016Crossett Design is your marketing problem solver. Working with business owners and organizations to create effective marketing strategies and materials used to get your business more sales, more clients and improve communications is our mission. We will work with your budget to troubleshoot image, branding and communication issues that you may not even know you have. Don’t waste another moment or dollar on promotions that don’t work. Contact Crossett Design…Let’s SHAKE IT UP!

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2016 Saugeen Shores Experience Guide Hits the Streets

See you THIS summer!

See you THIS summer!

Designed by Crossett Design (as well as editor, photo coordination/selection, and master problem solver🙂 )

Have a browse through the 80 page 2016 Saugeen Shores Experience Guide. It will provide you with everything you need to know to make your vacation in Saugeen Shores the best experience it can be.

If you live here, it’s a great tool as well. Learn what’s going on in your community!

If you don’t live here, pour yourself a coffee or glass of wine and browse through this magazine at your leisure. You just may find you want to spend more time here. Or like me, move here permanently!

Hard copies are available through the Saugeen Shores Chamber of Commerce and their Visitor Centres as well as at many local businesses. Online version available here: Online Saugeen Shores Experience Guide.

I’d love to hear your feedback! What do you think of the Guide? Have we missed any information? What have you experienced in Saugeen Shores?

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You CAN Design Your Own Material ~ But SHOULD You?

Should you design your own marketing materials?The advent of online print sites and their convenient templates has made it easy for businesses to create their own promotional materials. As easy and affordable as it is, should you be creating your own marketing and advertising material?

Here is why you may want to think twice:

  1. Creating your own material is cheap and easy. Using ready-made templates allows you to create “semi-professional” looking material. The problem is, it’s that easy for everyone else as well. How do you feel about someone else having the EXACT same design as you?
  2. Creating a design that WORKS takes years of schooling and experience. Your design may look “pretty” but is it actually working. Do you know how to lay out the design so that it is most readable, most engaging, and really sells your product/service?
  3. Your logo and branding is the basis for all your marketing. Without a professionally designed logo and accurate and targeted branding you’ll be swimming in the same pool as your competitors.
  4. Is it the BEST use of your time? You have your own skill set and demands. Is spending a lot of your time trying to do design work really the best use of your busy schedule…only to come up with material that is at best mediocre? Likely not.

Let a professional promote your business and events. Years of schooling and education in design and marketing have given me the tools and knowledge to promote your business in the best way possible. Crawl out of that pool with your competitors and get noticed.

We’ve had a love affair for almost 30 years

Apple_75

Happy 30th Birthday Apple!

You and I have been together a VERY long time, nearly since you were born. People never understood why we were together. Why would I hook up with an Apple Macintosh when a PC was the norm. Anyone with a MAC knew why…mostly us creative types.

You tore me away from my old best friends. My drafting table, PITA technical pens, hundreds of beautifully coloured markers, stinky stat machines and my old faithful waxing machine. Back then I swore I would never sit at a desk and type all day, yet here I am. And I love it.

Happy Birthday Apple!

http://www.apple.com/30-years/

Dropbox…Sharing Files the Easy Way


dropbox

Recently I have discovered “Dropbox“. Dropbox is a free (yes free!!) service that allots you 2GB of storage. Any web user can use it. It allows me to share files that might be too big to email to clients, as well as sharing client proofs…so incredibly easily.

Recently I used it to allow access to a proof of an 88 page book for the Chamber of Commerce. At over 30 MB each, these files are too big to email. Dropbox made it so simple, I gave them access to the file, and they opened it on their computer. Piece of cake!

It also allows me to access my files from anywhere. Once set up its far simpler to use than an FTP site.

It has other uses such as expanding your own storage or for use as a backup. Increased storage is available at a cost.

LOVE IT!

No Wonder Hand-Painted Signs are So Collectable!

Such skill and design talent was required to create them! It took hours upon hours of painting, one letter at a time to create these works of art.

No wonder the American and Canadian “Pickers” are in hot pursuit of them!

Here is a fascinating article and some wonderful photos on the subject.

http://www.wired.com/design/2012/10/sign-painters/